Wednesday, 13 March 2013

Explore traditional businesses that have moved to digital firm and how globalization has changed their way to do business.




Traditional business is any normal business that is running without the internet or the development of Information technology. An example about traditional business that it changed from traditional business to digital firm, actually there are many example especially about the sealing firms or the delivering companies; before they were working just to sell or deliver in the local area but later on with the development of the Information Technology is becoming digital and more developed. A simple example about a traditional business that change and developed with the Information Technology is Pizza Hut.

 Pizza Hut before was just as a small restaurant in a hometown in a USA and slowly it become more famous and has many restaurants in USA, As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. And the biggest change is the online order and the online service that they offer nowadays according to one statistic that Pizza used My Hut ordering in early 2007 and began using mobile phone SMS technology at about the same time.
And it is clear that globalization change the way of their works, at the beginning they just have just one restaurant but later by the effect of the globalization as we saw in the statistic up how the number increased to 6.000 Pizza Hut in the USA and more than 5,100 in many other countries. So beside that because of the globalization and the development of the technology we can see that they are using it effectively such as sending SMS as an advertisement and the online delivery.


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